AFR The LAB

The Recipe of Innovation

The heart of industrial innovation
of the AFR Group.

Welcome to AFR The LAB, the Research & Development division of the AFR Group: not just a laboratory, but a real engine of innovation that looks to the future of food with enthusiasm, expertise and vision.

AFR The LAB was created to enhance the internal R&D activities of the Group’s subsidiaries and, at the same time, offer high value-added consulting to external partners, with the aim of creating unique solutions and optimizing the production of sweet and savory products.

WHAT WE DO

DEVELOPMENT OF INNOVATIVE RECIPES

AFR The LAB is the partner for developing new baked goods with innovative ingredients and advanced techniques. From the search for raw materials to the development of innovative recipes that are in line with customer needs.

TAILOR-MADE INDUSTRIAL PRODUCTION

With a solid and flexible production structure, AFR The LAB can count on three industrial factory, available for the project of experimentation and production on an industrial scale. A network of operational facilities to turn ideas into real, market-ready products.

TECHNICAL ADVICE AND TRAINING

Advanced consultancy and training courses for customers and external partners, with practical experience and use of state-of-the-art technologies. Collaboration and partnerships with universities, research institutes and other companies

DO YOU HAVE AN IDEA?

The White Art Workshop

AFR The LAB is the meeting point between science, craftsmanship and innovation. Here we experiment with new technologies, ingredients and processes to improve the quality and sustainability of our products. We work actively with universities, research institutes and companies to stay one step ahead.

Pople are the Strenght

The AFR The LAB team is mainly composed by young professionals under 30, with specializations in food technologies, process engineering and modern confectionery. Their fresh vision merges every day with the experience of the master bakers of the AFR Group, in a synergy generating true innovation.

Training and Consulting

We offer advanced training courses for our team and customers, supporting them in the correct and conscious use of products. We don’t just provide food: we transmit knowledge and concrete support.

OUR GOALS

We want to become a reference point for innovation applied to baking and bakery products at national and international level, focusing on:

SUSTAINABILITY & CLEAN LABEL
PRODUCTION EFFICIENCY
RESEARCH AND TRAINING
STRATEGIC PARTNERSHIP

DO YOU HAVE AN IDEA?

Are you looking for a partner to develop a new product or optimize your production process?
AFR The LAB is ready to work with you.